From winning the pitch to going live in under two weeks? Yes, it’s possible – especially when client and agency are perfectly in sync and know exactly what they’re doing (and why).
Huge thanks to Minimart for trusting our wild idea to sell hotdogs with hip-hop, and to everyone who jumped on board and made it happen right on time.
Project: Minimart
Creative agency: The Smarts
Client: BGC AD
Production company: SHOOT
Director: Tosh Lichev
DoP: Boris Slavkov