VITIS

Director: РОЗАЛИЯ ДИМИТРОВА
DOP: ЮЛИAН АТАНАСОВ
Producer: Solent Film

THE TASK

We had to position the unknown brand VITIS as an expert in oral hygiene and put the new VITIS toothpaste in the spotlight. The problem is that commercial break is full of experts who talk about toothpastes.

THE IDEA

To stand out we decided to break the expectation of advertising toothpaste. That’s why our expert is not talking about another toothpaste. Instead, we let the qualities of VITIS speak for themselves.