The Night Life of the Theatre

Theaters Night Campaign 2013

The task

Theatres Night is part of the European Theatre Night platform, which happened for the first time in Bulgaria in September 2013. The initiative had to be communicated as a modern and emotional cause that combined the institutional and the independent scene and allowed the talented and cosmopolitan people to express themselves.

The idea

A classic Shakespearean works read through the nigh tlife of the theater – iconic scenes from “Hamlet“ were selected for the first edition.

The work

THEATRES NIGHT 2013
Director: Martin Markov
DoP: Zlatimir Arakliev
Producer: SHOOT!
Location: Youth Theatre „Nikolay Binev”, Sofia
Talent: Ivo Arakov, Actor
Idea: The night life of the theatre

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The results

The initiative has become one of the largest and meaningful cultural events in Sofia with its very first edition and 20-hour program, with more than 80 contents and over 30 000 spectators and visitors in theaters, halls, clubs, galleries, and outdoor locations. The following year the Theatres Night turned into a national campaign that was celebrated in 11 Bulgarian cities.