We have unleashed our imagination together with RiceUP for the third time (click here for the first time, and here for second time) and for the third time we are turning the notion of healthy food on its head. The client came to us with a carton full of the unthinkable – a healthy but delicious chocolate bar packed with protein and collagen and to top it off, a few of our favorite flavors. We had no choice but to recreate the impossible world of imagination that the bars come from. We took inspiration from fairy tales and surrealism and created the visually perfect balance between the beauty that collagen helps to create, the strength that protein brings and the lightness from the lack of added sugar.
Project: RiceUp protein bars
Creative agency: The Smarts
Client: Nuhealth
Director: Drago Sholev
DoP: Nenad Boroevich, Geo Ivanov
Production company: SHOOT