National Promotion 2015
Queen’s TV ad with Ivet Lalova
When you have done all the hard work, success is just around the corner. But still, you need luck to be on your side, too. That was the message behind the TVC we made for the national promotion that Queen’s juice started in 2015 with „the fastest white woman in the world“ Ivet Lalova. We invited the viewers into her inner world, represented with the eerie interior of the old, sadly abandoned Tzar’s mineral bath in Bankya, just outside Sofia.