You don't need them. They need you.

No Smoke – campaign 2013

The idea

If you are a smoker, you are forced to feel guilty by every single anti-smoking campaign. Not this time. We wanted to say the real truth – in order to keep their profit the tobacco companies spend millions to make you a loyal consumer. It’s a fact – they need you more than you need them.

The work

BEZ DIM 2013

Directors:  Martin Markov & Radoslav Bimbalov
Producer:  SHOOT!