You don't need them. They need you.
No Smoke – Bezdim.org campaign 2013
If you are a smoker, you are forced to feel guilty by every single anti-smoking campaign. Not this time. We wanted to say the real truth – in order to keep their profit the tobacco companies spend millions to make you a loyal consumer. It’s a fact – they need you more than you need them.
The work
BEZ DIM 2013
Directors: Martin Markov & Radoslav Bimbalov
Producer: SHOOT!
