Mall Plovdiv – The Trap

The task

Provoking the visitors of Kapana Fest in Plovidv with surprising promotion.

The idea

Kapana Fest is a very cool event in Plovdiv. But it’s happening 4.9 km away from the mall. We had to steal some attention. And people. So we set up almost a real ATM and gave away some money that have to be spent immediately in the mall.