Experience like no other

Mall Plovdiv Brand Identity

The task

The task was to create a new brand identity visually referring to all the experiences gathered at one place – Mall Plovdiv.

The idea

With the art direction we wanted to visually make a reference to the feeling you’ll get from visiting the mall – it will blow your mind. The images themselves are unexpected combination of colours and styles – a transformation that excites, brings joy and turns your visit into memorable experience. The main elements of the brand identity are pop art colours, illustration, gradients, geometric and surrealistic elements.

panels mall 1
panels mall 2
panels mall 3
panels mall 4