Experience like no other
Mall Plovdiv Brand Identity
The task was to create a new brand identity visually referring to all the experiences gathered at one place – Mall Plovdiv.
The idea
With the art direction we wanted to visually make a reference to the feeling you’ll get from visiting the mall – it will blow your mind. The images themselves are unexpected combination of colours and styles – a transformation that excites, brings joy and turns your visit into memorable experience. The main elements of the brand identity are pop art colours, illustration, gradients, geometric and surrealistic elements.
