THE SITUATION
Aaaah, curling up with the new IKEA catalogue for a few uninterrupted hours of finding inspiration… Yeah, keep dreaming – for new parents this can be absolute impossibility. What can we do for them?
THE IDEA
When your baby sleeps sweetly, this can really give you some time for that catalogue you’ve been eyeing. So we made a special edition that included a recording of a real lullaby, which started playing as soon as you open the first page. Sweet dreams, baby, and what a dream, mama and papa!