Mall Plovdiv – The Red Phone

The task

Provoking the visitors of Mall Plovdiv with surprising promotion.

The idea

We put a red phone at one of the corridors of the mall and our host dialed its number from time to time. Those who dared to pick it up were surprised by an offer – you have 15 minutes to choose something from the mall shops for 50 leva and we shall pay for it. The promotion created a real fuss and people started to wait for the phone to ring. But nobody knew when this will happen…

The result

The successful promotion was filmed and the video won Silver Epica Award in 2016. (Epica is the only prize judged by journalists working for marketing and communications titles. More than 60 magazines and websites around the world are on our jury.)