The first Bulgarian alcohol-free radler
Ariana Radler 2017
Ariana Radler 0,0 % is a refreshing drink that mixes alcohol-free beer and fruit juice and contains only 100% natural ingredients. It is sold only in 330ml cans and two flavors – lemon and raspberry. The product starts a new market niche in Bulgaria – alcohol-free radler.
The idea
Ariana Radler 0,0 % is a refreshing drink that mixes alcohol-free beer and fruit juice and contains only 100% natural ingredients. It is sold only in 330ml cans and two flavors – lemon and raspberry. The product starts a new market niche in Bulgaria – alcohol-free radler.
The work
The video shows two situations with potential clients of the drink. It communicates the slogan of the product: 0% alcohol, 0% guilt.
ARIANA RADLER 2017
Director: Valeri Milev
DOP: Orlin Ruevski
Producer: @filmmaker.bg
The prints show the characters from the video – cool, dynamic people with active life that prefer low-alcohol drinks.
Photographer: Vasil Germanov